A professional organizing business in Northern Virginia whose site I designed, built, and have hosted and maintained since 2019. The owner updates her own content, and has done for seven years.
Siena Falls
The message is right. The machinery is what needs work.
I build and maintain the websites, email systems, and registration infrastructure that Catholic publishers, businesses, and apostolates rely on to reach the people they are trying to serve.
- Websites
- Email Systems
- Registration
- Analytics
- Photography & Video
What this usually looks like
Most organizations are not failing at their mission.
They are publishing good work and losing it somewhere between the reader and the response.
The website was built three years ago by someone who has since moved on, and nobody left knows how to change it. The email list has never been segmented, so every subscriber receives every message and the engaged ones are quietly drifting away. Registration for the last event ran through a form that did not talk to the mailing list, which meant the follow-up had to be done by hand, and it mostly was not. And when the board asks which of it worked, the honest answer is that nobody can say.
None of that is a content problem. It is a systems problem, and systems are fixable.
What I do
Four kinds of work, usually in this order.
I
Websites
Designed and built to be maintained by the people who work there, so that changing a date or adding a testimonial does not require finding a developer. WordPress or custom, hosted and supported if you want that.
II
Segmentation, automation, and the ongoing list hygiene that keeps your mail arriving in inboxes rather than promotions tabs. Welcome sequences, lapsed-donor sequences, appeal scheduling.
III
Registration and checkout
Paid programs, events, and courses handled from the first click to the confirmed seat, including the tagging and follow-up that turn a transaction into a relationship.
IV
Analytics and reporting
Tracking set up properly, and reporting written so that you can see which channel produced a gift or a sale rather than only which one produced a click.
Some of the work
Built to last, and built quickly, are different problems.
A Catholic publishing apostolate whose first paid program went from concept to open registration in six weeks: the registration site, the payment and tagging flow, the automated sequences, and the conversion tracking.
A reasonable first step
Start with an audit.
I look at your site, your email system, and your analytics, and I write you an honest account of what is working, what is not, and what I would do about it in what order. It costs $1,500, it takes about two weeks, and you own the document whether or not you hire me for anything else.
Book a conversation