Your people should be serving the mission, not the software.

I build and maintain the websites, email marketing, and registration infrastructure that Catholic publishers, businesses, and apostolates rely on to reach the people they are trying to serve.

  • Websites
  • Email Marketing
  • Registration
  • Analytics
  • Photography & Video
I

Most organizations are not failing at their mission.

They are publishing good work and losing it somewhere between the reader and the response.

The website was built three years ago by someone who has since moved on, and nobody left knows how to change it. The email list has never been segmented, so every subscriber receives every message and the engaged ones are quietly drifting away. Registration for the last event ran through a form that did not talk to the mailing list, which meant the follow-up had to be done by hand, and it mostly was not. And when the board asks which of it worked, the honest answer is that nobody can say.

None of that is a content problem. It is a systems problem, and systems are fixable.

II

Everything connects, or nothing does.

I

Websites

Built to be updated by whoever's actually on your team, not stuck waiting on a developer for a date change or a new testimonial.

II

Email marketing

Your list, segmented so the right message reaches the right person, with welcome and re-engagement sequences built in, not one message blasted at everyone every time.

III

Analytics and reporting

Real tracking, so you can see which channel actually produced a gift or a sale, not just which one produced a click.

IV

Registration and checkout

From a program's first click to a confirmed seat, plus the tagging and follow-up that turn a purchase into a relationship.

Systems are fixable. Siena Falls
III

Built to last, and built quickly, are different problems.

Visitation Organization home page

Northern Virginia · 2019 to present

A site its owner still updates herself, seven years on.

A professional organizing business whose site I designed, built, and have hosted and maintained since 2019. The home page is structured as a funnel rather than a brochure, and booking hands off directly into her client management platform, so an inquiry becomes a scheduled call without anyone retyping anything.

Just as important, it was built so that she can update her own copy, photography, and testimonials without calling me. She does, regularly.

See the work in detail
Under Mary's Mantle course cover

Catholic publisher · 2026

Concept to open registration in six weeks.

A publisher with an established readership wanted to sell its first paid program and had no way to take payment, no way to follow up with buyers, and no way to know where registrations came from.

I built the path from first click to enrolled student: the registration site, the payment and tagging flow, the automated sequences, and the conversion tracking.

IV

The honest objections, answered honestly.

1

Someone in your parish could probably build this for less.

That's true, and it's worth taking seriously rather than arguing around. A parishioner who's good with computers, a nephew home from college, a friend who offers to help, any of them can put up a website. What they usually can't do is know why a novena signup needs to behave differently than a product checkout, why your Sunday bulletin deadline should shape when your emails go out, or why a stock photo of a stranger smiling reads as false to the exact people you're trying to reach. I've spent six years on staff and twenty years around parish and ministry work. I'm not translating your world from the outside, I've been inside it.

2

I could just build this myself on Squarespace or Wix.

You could, and plenty of people do. What usually happens next is a weekend spent fighting a template that wasn't built for a novena signup or a parish calendar, followed by a site that looks like it, generic, a little uncertain of itself, easy for a visitor to mistake for a hobby rather than a mission. The cost isn't the platform fee, it's the hours spent building something that still doesn't quite work, and the quiet way it undersells the work you're actually doing.

3

If I hire someone, aren't I stuck paying them forever just to change anything?

That fear is reasonable, and it's usually earned from a past experience with someone who built a site nobody but them could touch. That's not how this works. You'll be able to see exactly what you're paying for and when, and nothing about the site is built to lock you to me specifically. If the relationship ends, the site doesn't break.


What that actually looks like.

20

Years around parish and ministry work, six of them on staff, not observing from outside.

3

Sectors in one practice: publishers, businesses, and apostolates.

4 systems, working as one

Registration, checkout, tagging, and email, connected so nothing has to be typed in twice.


Talk it through first.

I look at your site, your email system, and your analytics, and we talk through what's working, what isn't, and what I'd do about it in what order, before you spend anything.

Book a conversation