Brand and strategy for Catholic writers, apostolates, and small businesses.
I bring clarity to your message, give it a look worthy of the work, and build the channels where it will be seen.
- Listen
- Position
- Design
- Build
- Keep it running
I start by listening. The brand and strategy come from what you tell me, and the website is built to match.
Good work can still go unnoticed.
Catholic writers, apostolates, and small businesses are often doing serious, beautiful work, and finding that too few people see it.
The look feels improvised, so readers hesitate to trust it. The message tries to speak to everyone and reaches no one in particular. The tools were added one at a time and never made to work together, and the same content is copied from platform to platform until it looks tired.
None of that is a problem with the work. It is a problem of clarity.
How the work goes.
Listen
A written intake and a conversation about who you are serving, what you are offering them, and what is getting in the way.
Position
We work out what makes you different and who you are for, and put it in a plan with a timeline.
Design
A visual identity that looks like the work: colors, type, imagery, and how they appear on every page and post.
Build
A website made to carry all of it, which you can edit yourself.
Keep it running
I maintain it, fix what breaks, and teach you to make your own changes.
“For beauty includes three conditions, ‘integrity’ or ‘perfection’… due ‘proportion’ or ‘harmony’; and lastly, ‘brightness’ or ‘clarity.’” St. Thomas Aquinas, Summa Theologiae I, q. 39, a. 8
Recent work.
A site its owner still updates herself, seven years on.
A professional organizing business whose site I designed, built, and have hosted and maintained since 2019. The home page is structured as a funnel rather than a brochure, and booking hands off directly into her client management platform, so an inquiry becomes a scheduled call without anyone retyping anything.
Just as important, it was built so that she can update her own copy, photography, and testimonials without calling me. She does, regularly.
See the work in detail
A brand, a plan, and a first course.
Two Catholic women writers had two Substacks, two podcasts, and a brand that felt off. We found the reader they were writing for, and I built a new visual identity and the visuals for Genevieve Kineke’s first course, Under Mary’s Mantle.
I fixed the podcast production and simplified their tools so the team could run course sales themselves. The website came last, and it is being built in phases.
I first hired Jessica to design my website, and she did a wonderful job! She listened carefully to my vision and brought it to life.
Karen Salinetti, Visitation Organization
Talk it through first.
Start with a conversation. I will listen, and tell you what I would do first.
Book a conversation